Bob Rossato Interview
1. Throughout your career you’ve always been envolved with the turism market, you’ve worked for Banco Panamericano Travels, Decolar.com and in 2009 you’ve founded ViajaNet. Do you always wanted to work with this market or it became your passion throughout the years?
Without a doubt the travel industry is very fascinating, and throughout the years I’ve found many opportunities that made me stay in this industry and explore more of it. I’ve always been close to new technologies and innovations, and with the arrival of the Internet in the 90s, I saw that I could use it in a relational and transitional way for this industry. In that way, projecting with new trends, as well as behavior and cultural aspects, especially for new generations to come, using the Internet as a travel distribution channel would be a great business model in the future.
2. Less than 3 years after it was founded, ViajaNet sold over U$30million in online fares in 2010. What is the reason for this sucess?
We actually ha our 2 year anniversary in November. Since we founded ViajaNet we saw a great opportunity: the new C class and Internet new comers. Both of those publics had a key factor: we had to make an intuitive website about travel and with an easy navigability, where in a few screens and few clicks the user would buy a travel package. We invested in technology – to make the website faster, in custom products – for those profiles, on line and off line marketing, in social networks – to show how easy and cheap is to buy with ViajaNet, in costumer service – at the moment of the sale and afterwards the sales, to be closer to the client by phone, online chat, “contact us” form, FAQ, and specially on our team of collaborators which internally are called “Crew ViajaNet”.
3. Viajanet had a $19million funding in May 2011. After the funding what changed for ViajaNet’s team and its users?
We made big investments in Marketing, Technology and new products development, besides preparing ViajaNet for international expansion. Also we increase our team of collaboratos in strategic areas of the company, and in costumer service department.
4. Latin America is the fatest growing region in numbers of Internet users in the world. How is ViajaNet preparing for this growth?
We really believe in Latin America’s potential. Recently we open our office in Mexico that was the first step to internationalization. Also, in the next few months, we are opening offices in other Latin American countries. ViajaNet believes that besides having a local website, we need to have a local ViajaNet team to expand our culture locally.